The success of Panerai did not come in a silver platter; When Giovanni Panerai founded Panerai in Florence, Italy in 1860, it took him and his grandson many years of struggle and research before establishing the company. It was initially dedicated in producing luminous timepieces, including instrumental dials and telescopic sightings, for the Royal Italian Navy. The Navy frogmen were comfortable with Panerai because they were able to read the time easily since the watch had wider surface and larger numerical figures compared to other brands. Aside from that, it had luminous hands that allowed the user to see it clearly in the dark. The watch company made several experimentations and research on achieving luminescence by combining radium bromide and zinc sulphide. To make it last longer, the luminous material was inserted into a small glass tube. This was where Radiomir got its name. Panerai was very much conscious on details; it made sure that all its watches were made to meet every person’s characteristics.
Quality rather than quantity was the company’s philosophy. As a result, every timepiece it released was an item that was worth treasuring. When it first launched its product to the public, only few people knew its existence because it produced very limited number of watches. The world finally knew about Panerai when Sylvester Stallone bought one and wore it in one of his movies. Other famous personalities, like Brad Pitt and Arnold Schwarzenegger, began wearing the watch. Soon, Panerai became one of the leading producers of top watches in the world.
What makes Panerai popular is that it is perfect for men who love high-risk adventure. Its one-and-half inches surface, plus undeniable durability and high-precision performance, fits active lifestyle. As Sylvester Stallone is a huge influence in popularizing Panerai watches, a series of watches with the actor’s signature at the back is made. The watch is aptly named Slytech. The Slytech Submersible has the features of Logo Luminor, and the Slytech Daylight bears the qualities of Luminor Marina. Both watches are used in Stallone’s movie, Daylight.
Today, replica Panerai watches are selling like hot cakes in the market. The replica watches draw customers because of the prestige and elitism of Panerai. Wearing a fake Panerai is like wearing the real one because the two have similar appearance and performance. It is very difficult to tell them apart. Like the original, replica Panerai watches are painstakingly crafted, carefully copying every detail and embellishments. Buying replica watches is like buying the authentic, except the high price.
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